Area Sales Manager(ASM)- Agri Specialist

Job Summary

We are looking for a dynamic and target-driven Area Sales Manager – Agri Specialist for a leading Pipes & Fittings manufacturing company. The candidate will be responsible for driving sales growth in the agriculture segment through dealer network expansion, farmer engagement, distributor management, and promotion of irrigation and agri-related products in the assigned territory.

The ideal candidate should have strong experience in agricultural sales, irrigation products, agri-inputs, or rural market development.


Key Responsibilities

  • Develop and expand the agri business in the assigned territory.
  • Appoint and manage dealers, distributors, and channel partners.
  • Promote agricultural and irrigation products among farmers and agri influencers.
  • Achieve monthly, quarterly, and annual sales targets.
  • Conduct field visits and market surveys to identify new business opportunities.
  • Build strong relationships with farmers, contractors, agri dealers, and influencers.
  • Organize farmer meets, product demonstrations, and promotional activities.
  • Coordinate with government departments, irrigation consultants, and rural institutions where required.
  • Ensure timely collections and maintain healthy outstanding levels.
  • Track competitor activities, pricing, and market trends.
  • Prepare sales reports, market feedback, and territory performance analysis.
  • Ensure proper implementation of sales and branding strategies in rural markets.

Required Skills

  • Strong understanding of agricultural products and irrigation solutions.
  • Excellent dealer/distributor management skills.
  • Strong rural market penetration and relationship-building ability.
  • Good communication, negotiation, and presentation skills.
  • Ability to conduct product demonstrations and farmer engagement activities.
  • Sales target achievement and territory management capability.
  • Working knowledge of MS Excel, ERP/SAP preferred.

To apply for this job email your details to aman.yadav@praxisconsultants.in